Meme Campaign - Modern Warfare

Account: Call of Duty: Modern Warfare — Activision
The ask: Target a grow audience to raise awareness for the launch of Call of Duty: Modern Warfare.
The concept: Partner with top meme accounts to stealthily place Call of Duty: Modern Warfare into a grow audience’s feed with shareable, funny memes & videos. In the example, the dog howls to the sky every time his human dies in-game.

My responsibilities: Concept & script 6 short meme-style videos

Fun fact: The campaign had 18+ million organic impressions across 10+ meme accounts, and the memes it generated were remixed and reposted across sites like Reddit, Twitter, Instagram, and Facebook.