Operator Bracket - COD Warzone

Account: Call of Duty: Warzone — Activision
The ask: Increase engagement on the Call of Duty account’s Instagram Stories with a low-lift digital execution.
The concept: Using the Instagram Stories polling sticker, allow players to vote on their favorite operator in a week-long bracket. The updated bracket was exclusively posted to Twitter.

My responsibilities: Concept and copy

Fun fact: The Operator Bracket posts are the most-engaged, most-viewed IG Stories for the Call of Duty account in franchise history, including game reveals and trailers. It also migrated 10k+ followers from Instagram to Twitter.